Search Engine Optimization (SEO)

SEO is not one process; rather, it is the accumulation of well thought strategies helping to influence the outcome of a search query that is typed into a search engine. It is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

The higher a website ranks in the results of a search, the greater the chance that the website will be visited by the user. This gives the site a valuable web presence

There is no doubting the positive effects that search engine optimisation can have on your web presence. It can attract vastly increased numbers of the right kind of visitor to your website and improve your online reputation and exposure. SEO certainly can work for this purpose - if performed correctly.

Why do I need SEO?

Here are some of the key benefits to implementing SEO within your website:

  • SEO effects are permanent, unlike advertising tools - Unlike other advertising tools such as TV, Radio or even PPC, the time and money you spend for SEO has a permanent life-time effect for your business. If you manage to run a solid, organic and white hat SEO campaign, it brings you new costumer as long as you keep everything alive. Not only the trends never decline, it usually grows by itself.
  • Better quality customers - When you advertise on TV, radio or n city boards your main focus is to convince the costumer to buy your goods. When a costumer finds you on search engines she is already convinced that she wants to buy, she is just looking for the right store.
  • More than 8 out of 10 Internet users look on search engines to find information on the products or services they want to buy.
  • 63% of the top natural (organic) listings get click throughs.
  • Increased traffic - Your website will be ranked higher in the search engine result's list- which will lead to more people finding that particular site.
  • Along with more traffic, a search engine optimized website will also have an increase in sales because more people will be visiting the site.
  • SEO is one of the most cost effective strategies for improving business online because it is lucrative yet affordable.
  • Increases brand visibility
  • Natural search result listings are 85% of all clicks, as opposed to only 15% for Pay Per Click (PPC)

How do I go about implementing this?

To be found on search engines, you need:

  • Unique URL and Link structure
  • Cost per click performance strategies
  • Creative keyword targeting
  • To work with SvDesignGroup (We thought you’d like that)